JACK’S BILLBOARD BAGS
Jack wanted to become the go-to place for music festivals goers, after the music stopped. But our only media was a few billboards outside of Coachella. So, we used upcycling of our billboards to turn Jack in the Box from a fast food brand into a festival fashion brand.
We kicked things off by creating festival-inspired art that we put up along the route to the biggest concert of them all, Coachella.
We partnered with RAREFORM, who converted our billboard vinyl into Jack in the Box festival merch. Custom packaging was created to deliver these limited-edition pieces to concert-goers at the LIFE IS BEAUTIFUL festival.
