From convincing the world that LeBron James drives a Kia to sending Father Time in for a facial, I’ve built my career turning brand challenges into business-driving results. His approach — equal parts strategy, data, and the occasional chicken-scented face mask, consistently produces work that surprises audiences and outperforms expectations.

Currently as the ECD at Near&Dear, I bring that same instinct to the health and wellness space, helping Addyi turn a clinical conversation into a cultural one, launching Jeisys into the U.S. with campaigns that outperformed industry benchmarks, and putting med spa OrangeTwist on the map with wit and an unexpected male lead.