THE FINAL SCORE
FUEL HOUSE
Gamers love ads! Just kidding, they hate them. So, we created Fuel House, a self-aware content series where sponsor Jack moves in with the Dallas Fuel Esports team, and turns their lives upside down.
A multi-channel approach was used to spread awareness. We gained new viewers through Twitter, Snapchat, Reddit AMA with the team, tournament giveaways and a life-sized experience at E3.
Episodes featured Overwatch-relevant themes, insider Easter eggs, cultural shoutouts, Bigfoot, sidewinder missiles, a janky robot turned evil and much more.
$115K earned media
200K total project budget
25M+ video views
…and counting!
472% uplift
Snapchat
2K+ Reddit upvotes
TL;DR ⬆️
3000+ email signups
We’ve got mail
87% completion
25% above average
Intro
“Stretched”
“Cosplay, Baby!”
“Jack Bot”
“Positive Effect”
“Fuel Festival”
“Revenge of Jack Bot”
FUEL CAUGHT FIRE WITH FANS!
“Meets millennial gamers where they are.”
Media Post
“Entertaining AF!”
REEL 360
“⭐⭐⭐⭐”
The Drum
“Fuel House sets a new high-water mark for non-endemic sports campaigns.”
Little Black Book
