CA LOTTERY
There are levels of excitement, just like there are levels of winning with the Multiplier Scratchers from the California Lottery. With winnings up to 10, 20, 50 or 100 times the money, we showed 10, 20, 50 and 100 times the excitement.
HOLIDAY SCRATCHERS
The Lottery began a holiday tradition by giving out a Golden Greeting card with every purchase of a Scratchers. We encouraged people to continue spreading this cheer by using an original rendition of a traditional Holiday classic.
30th ANNIVERSARY
For 30 years the California Lottery has provided essential tools for public schools, from technology and instruments to notebooks and pencils. To demonstrate how something as simple as a pencil goes a long way, we hired California-based artist Eric Nyquist to illustrate an entire mural using a single pencil.
