
MAACO
After 40 years in the Auto Paint & Collision repair business, Maaco was in need of a #MAACOVER.
We kicked off the campaign with Twestimates — Twitter based estimates on car repair. Consumers were encouraged to include the #MAACOVER on photos of their damaged vehicles. In return, Maaco tweeted back free, real-time estimates for repair, along with 10% off at their local Maaco.








We created a Tumblr, poking fun at vehicles in desperate need of a #MAACOVER.








