MAACO

After 40 years in the Auto Paint & Collision repair business, Maaco was in need of a #MAACOVER.

We kicked off the campaign with Twestimates — Twitter based estimates on car repair. Consumers were encouraged to include the #MAACOVER on photos of their damaged vehicles. In return, Maaco tweeted back free, real-time estimates for repair, along with 10% off at their local Maaco.

We created a Tumblr, poking fun at vehicles in desperate need of a #MAACOVER.

We launched the @MAACOVER Instagram handle so Maaco stores across the country could showcase their Before/After work.

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