MVP of SUVs
To connect with NFL insiders during Sunday Night Football, we brought back the greatest video game running back ever, Tecmo Bo Jackson. We even replayed the famous Bo Jackson-Brian Bosworth goal line run over, with a modern, KIA twist.
Commemorative special edition gloves featuring 8-bit Tecmo “Boz” were sent to fans and NFL media members.
THE RINGER’s Alan Siegel wrote a piece on the 25th anniversary of Tecmo Super Bowl and featured our campaign along with quotes from us in it.
The Legend of 'Tecmo Super Bowl'
