JACK’S TRICK OR FEAST

For National Taco Day, Jack in the Box brought a cult favorite menu item back from the dead: The Monster Taco. To celebrate the relaunch, we created JACK’S TRICK OR FEAST, an experience held at Columbia Mills – a haunted textile factory in Los Angeles that has served as the set for horror films like "Saw."

Capitalizing on the actual haunted venue, select superfans and mega influencers were asked to solve riddles, decipher clues and navigate the unexpected frightening consequences that ultimately gave away the big secret…the Monster Tacos are back!

SCARY GOOD RESULTS!